![]() ![]() An automatic movement developed by Swatch with the assistance of many other Swatch Group companies, SISTEM51 introduces unprecedented innovation in watch design, materials and assembly. Nick Hayek relayed current industry wisdom that it is “too expensive” to produce low-end, Swiss made watches in Switzerland, then introduced Swatch SISTEM51. The technologically innovative 51-component quartz movement introduced by Swatch at that time was designed to deliver Swiss made quality at a price affordable for millions: its unprecedented success set the stage for the recovery of the industry and the later success of Swiss luxury brands today. Nick Hayek began by reminding his listeners of the severe crisis and loss of jobs in the Swiss watchmaking industry that preceded the 1983 launch of Swatch. Swatch Group CEO Nick Hayek welcomed journalists from more than 30 countries to “Planet Swatch”, the brand’s new two-story stand at Baselworld 2013, where he announced “SWATCH SISTEM51”, an automatic (self winding) mechanical movement destined for a new line of Swatch watches to be launched in October of this year. SWATCH ANNOUNCES an exciting new automatic movement “SWATCH SISTEM51”įully automated assembly of new mechanical movement breaks new ground in advanced technology and manufacturing 100% Swiss Made movement has 51 components, 90-hour power reserve, laser-set accuracy UPDATE 08:59 CET here is the official press release to the Swatch Sistem51 Swatch-like the new Sistem51 will appear in various designs in the future … The power reserve is 90 hours!Īnd this is just one style. The weight of the rotor is at its outer part. The purpose is of course to have the possibility to color the movement. You can not see the winding rotor, because it is transparent, so you can see through it. This is Nick Hayek the boss of Swatch Group …Īnd this is his new baby: The Swatch Sistem51, with an automatic movement … So you are among the very first ones to see this new Swatch with automatic movement. No press kit was given to anyone, but took pictures of a prototype Nick Hayek was wearing today. The Swatch Sistem51 is scheduled to come to the markets in October this year. This is not a question of money, because almost everyone in this industry has the money to that. Nick Hayek, together with his engineers and watchmakers, has proofed that everything is possible as long you believe in your capabilities. Bullshit! It can be done! You just have to it! But these brands do complain all the time about their situation and how difficult and expensive it is to manufacture an own movement. Out there you find so many brands that still have zero competence in manufacturing their own mechanical movements and they all depend on the delivery of movements from ETA and other sources. No need to go to China to find something comparable.Īnd, there is one more thing to mention. So guys, this is a revolution of Swiss Made watchmaking and it proofs that you can manufacture excellent quality in big quantities also in Switzerland. I´ll tell you: Nick Hayek told me that he wants to sell the new Swatch for a little more than 100 Swiss Francs. What do you guess? 500 and more Swiss Francs!?!?! Wow! And the most stunning detail of the entire project is the announced price for that new Swatch with an automatic movement. Thierry Conus told me the daily deviation is guaranteed less then five seconds! Wow! The power reserve of the movement is 90 hours. The accuracy of the new mechanical movement is stunning. Swatch will therefore build a new production site in Biel, where the headquarters of Swatch Group are. Thierry Conus, the head of ETA, told me that it would take only about twenty minutes to produce one entire movement. Every other part in the movement is welded automatically during the fully automated production of this movement. This screw fixes the winding devise of the movement, the rotor. The movement consists of only 51 parts and has only one screw. Everything in the movement can be adjusted and regulated automatically, even the new developed escapement. Swatch has developed together with ETA and Nivarox a mechanical movement with date indication that can be produced entirely by robots and/or machines. Swatch Group boss Nick Hayek himself presented this watchmaking revolution just some minutes ago. This is a real sensation! This is a revolution! Swatch presents mechanical movement consisting of only 51 parts. ![]()
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